Entrepreneur, Filmmaker, Video Marketer
I started working with a Youtube channel called Sarphira this January(2019). Sarphira was creating comedy sketches around our daily life, I felt the content was really good but the traffic they were driving even after uploading some 15 videos back to back consistently was low, like really low.
This is what I was looking at two weeks in January. I was looking at a channel which has good content, which is consistent and is breaking their bone creating every video but barely getting any traction. The only question I had was where f#@k is my traffic?
In my first two weeks I vigorously tested for traffic, for content, for thumbnail, for niche and for relevant tags by making them upload very different videos back to back. The two spikes you see above are those uploads, Then in the third week I had a rough idea of what was going on , what will actually work and get us good traffic. And we uploaded one more video, It blasted, did 100k in a day!
Something worked, but what? so, I went in more deep and ran three more tests, one got me average traffic, one got barely anything and the third did the first million in three weeks of it’s upload date. I am not kidding, I have attached the screen shot below, check it.
I will tell you exactly what I learned working with Sarphira and helping them grow from 20k views to 4m views for next six months. First thing I learned was:
1. Understand Your Traffic
Understand what your traffic is watching, understand the most important difference between Google and Youtube, With Google you’ll grow fast if your content is unique in your niche while for Youtube you grow if you create content on basis of where “Your” traffic is heading, I will elaborate on that using a video we created around “Holi”, Indian festival of colors. Honestly, it was prediction that we were going to get good traffic for the Holi video.
How did we know that? We checked, how? using Google Trends, how? I will show you.
I went on google trends, searched for Holi keyword and checked when does the keyword starts gaining traction and how much traffic does it gain. Holi was on 2nd March in 2018 and Holi keyword started gaining crazy traction from 25th Feb. 2018 to 3rd March 2018 on Youtube, 25th March was 1 week prior Holi in 2018.
So, to gain good traction all I had to do was place my video under Holi keyword atleast 10 days prior, as we used to upload video on every alternate thursday, we had to upload on 14th March 2019 as Holi was on 21st March this year. What was the result? Check it for yourself!
2. Stop Sharing With Your Friends
But Why? Just imagine if all your traffic is just your friends? Yes, that’s definitely a good thing, you have good friend, now think of it this way, are you actually getting any traffic from youtube organically? Probably yes or probably no, how can you know it for sure? Eliminate all unpredictable factors from the equation. Yes, stop sharing with any unpredictable traffic source (including your friends & family).
3. Always Keep Your Eye On Your Analytics
This is the biggest mistake I made since we started gaining good traction. I did not track analytics for one of our recent video and guess what? I lost on a huge traffic bump, what exactly do I mean by keep a keen eye on your analytics?
Look at the above analytics, I recorded this a week after we uploaded this video. I was not checking it on regular basis, only if I had checked it we would have leverage on that major traffic bump. The conversion was barely 5% when I checked, I figured out what was the problem and the video blasted like crazy. I changed a few tags and changed the thumbnail. Look at it now!
4. Change The Thumbnail If Your Video Is Not Getting Traffic
With the above video the problem was the thumbnail. The Content Manager in Sarphira uploaded the video with a thumbnail which was not clear enough and we lost the game.
When we made the thumbnail change the traffic blasted, it grew five times faster.
5. Don’t Go Overboard With Tags
I have seen many accounts (even Sarphira) using tags which are totally irrelevant to the content they have created. I can understand why you may want to use all of the 500 characters but don’t do that, keep it focused on your content, your channel and your genre.
I will show an example from one good Youtuber called Vanessa Lau who grew really fast in the influencer niche. I haven’t seen any account yet who has more focused tags on their videos than her. Even my tags aren’t that focused majority of times, check out how she uses tags below and try as close as you can to follow what she does.
Look at her tags, she is ranking on every one of them and all of her tags are way focused than the tags you will find on any average video. I believe that is the only reason why she has grown her channel from 30k to 86k in mere 5 months. (the plugin I used to see her tags is called VidIQ, its free)
6. Your Description Matters
You might or might not have noticed this, the description is one of the way Youtube filters you content for the keywords you are trying to rank for. I will show you an example:
If you see the words I have highlighted, all of them are highlighted by Youtube too. Why? Because youtube has used the words in the description and matched it with my search query and then delivered them to me in search result. Use this tip to your advantage but again don’t go overboard with keyword stuffing, keep it subtle but don’t forget to include your keywords in the description.
7. Consistency Don’t Matter
Yes, It doesn’t. It might be hard for you to believe me on this one because majority of the big name on internet go hard on being consistent and uploading on a specified time and repeating it. But consistency drives traffic is the biggest myth for youtube, consistency don’t matter, I have uploaded in morning, at night, in afternoon and even in midnight at times. The traction I got for each video was totally irrespective of time. There was once when we didn’t upload for two weeks still the next video we uploaded got us around 8k subs. So, don’t break your bone and make a hole in your pocket in being consistent, trust me on this one consistency don’t matter. Create good content around where there is more traffic you ll grow leaps and bounds.
I hope this pushes you guys to either start a start Youtube Channel or helps you to scale on Youtube Faster. Let me know if this helps you, cheers!
Entrepreneur, Filmmaker, Video Marketer
Instagram : https://www.instagram.com/naam_production/
Linked In : https://www.linkedin.com/in/nikhjadhav/
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Mail : firstname.lastname@example.org
Website : https://www.naamproduction.com
Lately, the buzz in the SEO world has been about the latest Google algorithm update that was rolled out in Aug 2018. While many websites lost their rankings in SERPs, many did climb up the ladder owing to this Google algorithm update.
Google, one of the largest aggregators of information, has always aimed to provide good quality and relevant content to the users. But the bad SEO practices like keyword stuffing, black-hat SEO, and hidden keywords lead to bad quality content popping up in top results on SERPs. And that’s when google came up with its first major algorithm update of Google Panda in 2011 and since then Google has been on the hunt to pull down the irrelevant and bad quality content spread over the web space. Google Panda was released to do this job. There have been many major minor updates in the google panda since the first release but it was in 2016 that Google Panda was incorporated into the Google search algorithm itself.
Let’s have look at the new SEO updates google search algorithm and how will it impact the websites in 2019.
The basic working of google panda is to assign a quality score to web pages which helps in ranking the pages on SERPs. And this quality score depends on many factors like content quality, backlinks to the page and content related to the keywords used for SEO and many more factors. The recent major core algorithmic update was mainly focused to bring down the sites with low quality score. And all this is backed up the Google’s new machine learning system of RankBrain that brings in artificial intelligence while checking the content and ranking pages.
Major points that will be checked by new google update are grammatical and spelling mistakes, keyword stuffing in meta tags or hidden text, thin content i.e copied or not related content to the keywords used, deceptive ads, excessive ads on a page, machine generated content, websites that act as content farms, wrong or broken links and non-optimised pages. And all these factors contribute to the low-quality score for the web page.
So here’s the piece of advice to improve the rankings amid the new Google algorithm update:
- Keep a close check on the quality of the content. Avoid copied or irrelevant content. Be more authentic with the information presented on the web page. And avoid stuffing keywords because if the content is relevant Google will still rank you even if the exact keyword that is being ranked isn’t used in the content. All thanks to the RankBrain system that’s part of the Google search algorithm.
- Have a close look at the user signals like the dwell time i.e amount of time user spends on your website. And also consider the click-through rates and bounce rates for your page. The number of shares for the webpage will give a pretty good idea of how your content would be ranked by Google.
- Another factor that this new update looks into is the user experience. The design, speed, navigation, layouts, and a number of ads and how they are presented (if any) all together make up the good or bad user experience. Have honest feedback from someone about the look and feel of your webpage and make changes if needed.
- And lastly, avoid over optimization of web pages by stuffing keywords or links or having hidden text on the page.
Overall Google wants to provide its a user with best results that actually serve the very purpose of googling it. This core google algorithm update has derived web space towards a better quality of content and enhanced user experience. Better the content and UX, more a user will spend time on the web page and that’s what google panda wants to catch.
Have a close analysis for each of the mentioned factors and create a plan and be persistent and patient. It will take time before good results and rankings start pouring in for your web page.
Security Measures to Protect Servers and Data from Hackers
There are many security measures to protect servers and data from hackers but to choose the right one is the most important. Especially when you start a business website whether it’s an e-commerce website or a static website, a secured server is a primary concern of everyone.
To run a fully functional application/website, your server should be secure enough to handle the traffic.
CyberLaws.tech helps you protect your server in following ways :
Update your kernel and OS :
Make sure the server you are using, is having current and updated softwares. Always Use the stable version which has been tested more than any beta version available. An old kernel can lead to an easy target for virus, that can harm your server.
Monitor Logs :
Do you have any clue what are log records ? How often are they updated and rotated? LogWatch is a tool, which will email you all the daily reports of your server’s activities that includes anything it determines unusual, eg: repeated failed logins. You should also manually check the logs to keep an eye.
People spend hundreds of hours on website but usually forget to take backups which is the most important thing.There are two ways you can save your data :
- Manual Backup : You can use a seperate hard disk for keeping your data secure or you can keep your application/website data on remote system and should regularly keep a check on the backup.
- WordPress website : If your are using wordpress CMS then you can install following plugins to take automatic backups
Limit Access to a Minimum :
Never give more access to your user, than they require.Never give them access to shell, restrict file access to a minimum and leave other services turned off by default until requested, and if your are doing through wordpress then you can use free plugins to limit access to your website. Restricted Site Access
Lock down the PHP versions and use Mod_Security with Apache :
PHP, a server scripting language is always at large security risk, but there are a few steps to do that helps lock it down. CGI has Suexec,which helps to runs processes as the user,and PHP has something similar called PHPSuexec but with downfalls. You should always use open_base directory protection, have safe_mode on system wide, turn off register_globals, enable_dl and allow_url_open to help lock things down.
Review Processes Running and Remove Extra Software :
You can’t protect a system until and unless you don’t know what’s on it. If a hacker adds a script or an extra process, then you will not be able to identify why your server is not working.you should know what all processes are running on your system and who all users are there.
Use a Firewall :
You should always make sure the your server has firewall running all the time. A firewall is like a screen door to your house. If someone tries to get into your server, which is very likely to happen anytime, the first thing they’re going to try is, to upload something unusual stuff or their own service like redirecting to some other server. A firewalls can stop both incoming and outgoing attacks/viruses even when you’re are sleeping. We would recommend using APF on Linux systems or TinyFirewall on Windows Servers.