Business Ideas

Business Ideas

NikhIl Jadhav

Entrepreneur, Filmmaker, Video Marketer

I started working with a Youtube channel called Sarphira this January(2019). Sarphira was creating comedy sketches around our daily life, I felt the content was really good but the traffic they were driving even after uploading some 15 videos back to back consistently was low, like really low.

 

This is what I was looking at two weeks in January. I was looking at a channel which has good content, which is consistent and is breaking their bone creating every video but barely getting any traction. The only question I had was where f#@k is my traffic?

In my first two weeks I vigorously tested for traffic, for content, for thumbnail, for niche and for relevant tags by making them upload very different videos back to back. The two spikes you see above are those uploads, Then in the third week I had a rough idea of what was going on , what will actually work and get us good traffic. And we uploaded one more video, It blasted, did 100k in a day!

 

 

Something worked, but what? so, I went in more deep and ran three more tests, one got me average traffic, one got barely anything and the third did the first million in three weeks of it’s upload date. I am not kidding, I have attached the screen shot below, check it.

I will tell you exactly what I learned working with Sarphira and helping them grow from 20k views to 4m views for next six months. First thing I learned was:

1. Understand Your Traffic

Understand what your traffic is watching, understand the most important difference between Google and Youtube, With Google you’ll grow fast if your content is unique in your niche while for Youtube you grow if you create content on basis of where “Your” traffic is heading, I will elaborate on that using a video we created around “Holi”, Indian festival of colors. Honestly, it was prediction that we were going to get good traffic for the Holi video.

How did we know that? We checked, how? using Google Trends, how? I will show you.

 

I went on google trends, searched for Holi keyword and checked when does the keyword starts gaining traction and how much traffic does it gain. Holi was on 2nd March in 2018 and Holi keyword started gaining crazy traction from 25th Feb. 2018 to 3rd March 2018 on Youtube, 25th March was 1 week prior Holi in 2018.

So, to gain good traction all I had to do was place my video under Holi keyword atleast 10 days prior, as we used to upload video on every alternate thursday, we had to upload on 14th March 2019 as Holi was on 21st March this year. What was the result? Check it for yourself!

 

2. Stop Sharing With Your Friends

But Why? Just imagine if all your traffic is just your friends? Yes, that’s definitely a good thing, you have good friend, now think of it this way, are you actually getting any traffic from youtube organically? Probably yes or probably no, how can you know it for sure? Eliminate all unpredictable factors from the equation. Yes, stop sharing with any unpredictable traffic source (including your friends & family).

3. Always Keep Your Eye On Your Analytics

This is the biggest mistake I made since we started gaining good traction. I did not track analytics for one of our recent video and guess what? I lost on a huge traffic bump, what exactly do I mean by keep a keen eye on your analytics?

 

Look at the above analytics, I recorded this a week after we uploaded this video. I was not checking it on regular basis, only if I had checked it we would have leverage on that major traffic bump. The conversion was barely 5% when I checked, I figured out what was the problem and the video blasted like crazy. I changed a few tags and changed the thumbnail. Look at it now!

 

4. Change The Thumbnail If Your Video Is Not Getting Traffic

With the above video the problem was the thumbnail. The Content Manager in Sarphira uploaded the video with a thumbnail which was not clear enough and we lost the game.

When we made the thumbnail change the traffic blasted, it grew five times faster.

5. Don’t Go Overboard With Tags

I have seen many accounts (even Sarphira) using tags which are totally irrelevant to the content they have created. I can understand why you may want to use all of the 500 characters but don’t do that, keep it focused on your content, your channel and your genre.

I will show an example from one good Youtuber called Vanessa Lau who grew really fast in the influencer niche. I haven’t seen any account yet who has more focused tags on their videos than her. Even my tags aren’t that focused majority of times, check out how she uses tags below and try as close as you can to follow what she does.

Look at her tags, she is ranking on every one of them and all of her tags are way focused than the tags you will find on any average video. I believe that is the only reason why she has grown her channel from 30k to 86k in mere 5 months. (the plugin I used to see her tags is called VidIQ, its free)

6. Your Description Matters

You might or might not have noticed this, the description is one of the way Youtube filters you content for the keywords you are trying to rank for. I will show you an example:

If you see the words I have highlighted, all of them are highlighted by Youtube too. Why? Because youtube has used the words in the description and matched it with my search query and then delivered them to me in search result. Use this tip to your advantage but again don’t go overboard with keyword stuffing, keep it subtle but don’t forget to include your keywords in the description.

7. Consistency Don’t Matter

Yes, It doesn’t. It might be hard for you to believe me on this one because majority of the big name on internet go hard on being consistent and uploading on a specified time and repeating it. But consistency drives traffic is the biggest myth for youtube, consistency don’t matter, I have uploaded in morning, at night, in afternoon and even in midnight at times. The traction I got for each video was totally irrespective of time. There was once when we didn’t upload for two weeks still the next video we uploaded got us around 8k subs. So, don’t break your bone and make a hole in your pocket in being consistent, trust me on this one consistency don’t matter. Create good content around where there is more traffic you ll grow leaps and bounds.

I hope this pushes you guys to either start a start Youtube Channel or helps you to scale on Youtube Faster. Let me know if this helps you, cheers!

Published by

NikhIl Jadhav

Entrepreneur, Filmmaker, Video Marketer

Instagram               : https://www.instagram.com/naam_production/

Linked In                 : https://www.linkedin.com/in/nikhjadhav/

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Mail                         :  team@naamproduction.com

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Website                   : https://www.naamproduction.com

Do you wish to multiply your income? Classy as it may sound, money is not something that can be earned only with hard work. As the saying goes, “Let money work for you rather than work those hated extra hours, to add a little more to your pocket.” I believe these lines to be absolutely true, when it comes to making right investment choices, tailored specifically to meet your financial goals. In finance, right investment choices are termed as an evenly balanced portfolio. Now you may ask: What’s a portfolio? In easy terms, it is a collection of all your money/ savings, divided into proportions of the amount you invest in each type of financial products- stocks, bonds, mutual funds, insurance policies, etc.

It’s basically a risk minimizing structure, designed to overcome misfortunes or economic failure. Let this line explain you better: Never keep all your eggs in one basket. Because if the basket tumbles, you are at a huge risk of breaking them all. Likewise, putting all your money in one type of financial product, could make you lose it all. Also, as I stated in my previous article, every investment option carries certain level of risk with it and you should always consider it, while taking your decision. Having said that, I know, how eagerly you must be rolling down your eyes, searching for those strategies, that will answer the question I quoted above! Well search no further.

Do you wish to multiply your income?

 

 

 

 

 

 

 

 

Here are top 5 strategies/financial products you should park your money in and “enjoy the beauty of compounded returns”  (Disclaimer: These strategies are long term in nature and only give a general view of  some of the best financial products- with taxation benefits*) 

Mutual Funds: Investing your money in a mutual fund, could turn out to be the best source of generating long term profits. With a risk factor varying from high to medium, the right way to participate in this type of investment class is through a SIP (Systematic investment plan), under which you are required to invest a standard minimum amount of Rs 500 (on a monthly basis). There’s no upper bar as to the amount you can invest and it solely depends on your capacity. Mutual funds, especially the ones focused on equity are known to even generate a compounded return of nearly 20% in a 5 years time.

Here are top 5 strategies/financial products you should park your money in and “enjoy the beauty of compounded returns”  (Disclaimer: These strategies are long term in nature and only give a general view of  some of the best financial products- with taxation benefits*) 

Do you wish to multiply your income?

 

 

 

 

 

 

 

1.      Mutual Funds: Investing your money in a mutual fund, could turn out to be the best source of generating long term profits. With a risk factor varying from high to medium, the right way to participate in this type of investment class is through a SIP (Systematic investment plan), under which you are required to invest a standard minimum amount of Rs 500 (on a monthly basis). There’s no upper bar as to the amount you can invest and it solely depends on your capacity. Mutual funds, especially the ones focused on equity are known to even generate a compounded return of nearly 20% in a 5 years time.

2.      In general, there are various types of mutual funds, which are managed by experienced fund managers, meaning your only job is to invest and the asset management company’s job is to manage it and reap good returns for you. Most important things to look out in a mutual fund scheme is the rate of return it is offering, the experience/ credibility of the manager who’s in charge of your funds and the net asset value of the chosen scheme. From taxation view point: Equity-linked Saving schemes (ELSS) are considered to be the most effective tax-saving instrument under section 80C, allowing you to save long term capital gains/ earnings (i.e,exceeding 12 months) uptoRs 1 lakh

3.      National Pension Scheme: NPS is one of themost trustworthy and best low-risk investment scheme backed by the Pension Fund Regulatory and Development Authority (PFRDA). With no minimum limit for making an investment, this investment class offers a diversified portfolio in equity, fixed deposits, corporate bonds, liquid funds, etc. This investment option is a good way to secure your retirement life, especially when you aren’t that good at personally allocating assets for your future needs. Under NPS, there are different classes of investments, and just to make you aware of the returns it offers you, I am quoting the current on-going compounded returns of Class E funds: 1 year return: 9.5%, 3 year return:8.5% and 5 year return:11%. From taxation view point, NPS qualifies under  section 80C80CCC, and 80CCD, where you can save whooping Rs 1.5 lakh every year. Tax deduction doesn’t end there. Under Section 80CCD(1B) an additional amount of Rs 50,000 can be saved.  Furthermore, under section 80CCD(2) if your income is in the high tax bracket, you can ask your employer to contribute 10% of your salary, without you having to do any effort for the investment sake. Sounds fair enough?

Do you wish to multiply your income?

 

 

 

 

 

 

a.      Public Provident Fund: Considered one of the best risk averse mean of multiplying your income, a PPF account can be opened via approaching a bank or even at a local post office. Backed by the government of India, it serves as a long term savings fund with an impressive rate of return, currently at 8%, which compounds annually. Annual deposit limit for investment is Rs 500 at minimum and Rs 1,50,000 at maximum. Generally the tenure of this scheme is 15 years, which can be further extended to 5 years.

b.      However an early withdrawal after the 7th year of opening an account can also be made. You are even entitled to avail a loan of 25% from the balance of  your PPF. But I don’t recommend it, as the interest rates charged on it is generally 2% higher than the prevailing rate of a normal loan. However, the best thing about this fund is the unmatched tax benefit. The compounded interest rate that you earn on this fund is absolutely tax free, which means the amount you will normally collect after 15 years, will go straight into your pocket.

However an early withdrawal after the 7th year of opening an account can also be made. You are even entitled to avail a loan of 25% from the balance of  your PPF. But I don’t recommend it, as the interest rates charged on it is generally 2% higher than the prevailing rate of a normal loan. However, the best thing about this fund is the unmatched tax benefit. The compounded interest rate that you earn on this fund is absolutely tax free, which means the amount you will normally collect after 15 years, will go straight into pocket your pocket.

 

Do you wish to multiply your income?

 

 

 

 

 

 

4.      Gold/ Gold ETF: Gold is one of the oldest investment class, that has existed for centuries, even before the financial system was established. In India, the love for Gold is no secret. A little heavy on the pocket, owning gold is a necessity, if you wish to reduce the risk factor from your portfolio. Unlike other financial products, the value of gold is far less volatile (fluctuating in nature) and the rule of time value of money isn’t applicable over it, meaning when the inflation rate is on the rise, gold has shown a track record of appreciating in value, unlike fiat money which shows a trend of depreciation in value. This positive trait of gold, can be used as a hedge, whenever the economic condition of the  country dingles over a long period of time. Talking about the ownership, people often find it uncomfortable to store gold bars and coins at their homes, in fear of theft and therefore use bank vault facility, adding further cost. To breakthrough this, financial technology has come up with a modern way to own gold- Gold ETF (Exchange Traded Funds). Gold ETF is a commodity stock, which trades on the stock market like any other normal stock, with the only difference that it represents the real time value of gold as an underlying asset, meaning you are the owner of your gold, but only in papers. This type of asset has two benefits:

a) It allows you to own gold without the hassle of possessing it in physical form.

b) It is far more a liquid asset than real gold, meaning it can be easily bought and sold on the stock exchange anytime, generating cash-flows for you instantly. The investment cost is comparatively a little less in Gold ETF, as compared to that in buying physical gold. The current price of 10 grams of gold is around Rs. 34,110 with a daily price variation of around Rs. 100.

5.  Cryptocurrencies: A completely new  asset class, still under constant technological development, cryptocurrencies are the future of the finance industry. Thanks to the blockchain powered technology,enabling peer to peer transactions, meaning you will soon be able to transfer funds from your personally owned account to another, without the need of any intermediary (bank). This will give you complete ownership over your funds and its movement. But hey, this article is not dedicated to crypto, so lets limit our approach to the investment part only.

In the year 2011, the cost of 1 unit of Bitcoin (the first cryptocurrency to ever release) was around $0.31 meaning if you purchased around 100 units of it, that would have amounted to a mere investment of $31 equivalent to Rs 2,137.58 only. The next thing I am about to tell, might make you stand on your toes. On December 11, 2017, the value of one unit of Bitcoin shot as high as $ 17,549.67, meaning if you held your investment for only 7 years, you would be sitting on a net worth of $17,54,967 ($1.7 million) without spending any extra penny. Yes you read that right, you would have been a millionaire! However, the value depreciated again falling to $ 3,895.63 (current market value). Highly volatile in nature, this asset class is only for those having a high risk appetite and good funding. However in India, the use of digital money is still illegal, but that doesn’t mean we should be sitting ducks and not look beyond the potential crypto has to offer in the near future. Today, there are many types of cryptocurrencies, with new ones launching every year including the JPM coin, released this year, by the international banking giant JP Morgan Chase. Currently, the most well knowncryptos are Litecoin, Ripple, Ethereum, Ethereum Classic and Bitcoin Cash other than Bitcoin itself.

Blog by   : Aman Sharma

Email     : 1995amansharma@gmail.com

Contact  : +91 91493 71029

The impact of blockchain is no longer a matter of imagination and science fiction. Tech behemoths such as IBM have spent significant resources towards conducting comprehensive studies to understand how vital blockchain can be for healthcare, and dozens of high-octane blockchain startups have set out to revolutionize the healthcare space for the better.

The intersection of blockchain, tokenization, and smart contracts with the healthcare industry paves the way for new and highly innovative solutions to solve problems that have been festering for decades.

The startups in this article are utilizing the above technologies to fight dangerous and rampant global pharmaceutical counterfeiting, streamline the transmission and storage of medical records, and even create long-term incentivization-based loyalty programs for dental communities.

1. Fighting Fake Pharma with MediLedger

The pharmaceutical industry has been slowly bleeding out to the tune of $75 billion every year due to counterfeit drugs. With over 100,000 deaths worldwide directly linked to the use of these counterfeit drugs, fake pharma not only poses a global threat to corporate innovation but also to thousands of people unknowingly taking drugs that may end up killing them.

The fake pharma problem doesn’t show any signs of slowing down; experts estimate that an investment of $1000 in a counterfeit prescription drug operation could result in a $30,000 return – nearly ten times the profit of trafficking heroin. To spice up the deal for pharma bootleggers, the criminal penalties for selling counterfeit medications are far less than dealing their more illegal and nefarious cousins, making the profit margins higher and the risks lower.

The rise of internet pharmacies has also made it incredibly difficult for authorities to keep up with the tracking and verification of billions of pills shipped out every year. United States consumers are largely oblivious to the dangers of purchasing drugs online, as an estimated 36 million Americans have been able to buy drugs online without a valid prescription. Stricter regulatory supervision would require a technological asset to help track supply chains at scale.

That’s where MediLedger comes in. MediLedger is an open and decentralized network for the pharmaceutical supply chain. Blockchain has long been praised for its supply chain applications, and it has already been used broadly in large shipping networks that share similar logistical concerns as the pharmaceutical industry.

Using a project such as MediLedger allows pharmacists and patients to verify the legitimacy of their drugs, and even see minute details such as the date and manufacturing details for each order. MediLedger utilizes features such as compliance, track, trace, and security protocols to create a cost-effective GS1-compliant verification system for pharmaceutical companies. Regulators are also able to use the MediLedger platform to obtain crucial information whenever needed.

2. Decreasing the Patient’s Need for Patience with MedicalChain

Medical records create several cumbersome responsibilities for doctors, hospitals, pharmacists, and patients, particularly for maintenance and storage.

Medicalchain utilizes blockchain to securely store and maintain health records in a single location, allowing for different organizations such as doctor offices, hospitals, pharmacists, laboratories, and pharmacists to request permission to access each patient’s record.

Each patient would essentially be assigned a unique blockchain fingerprint that verifies their identity and provides them will full access and control over their data. Patients will be able to grant different levels of access to various users by setting access permissions and designating who is able to write data to their blockchain.

This feature is particularly notable in the context of the emerging trend of telemedicine, or the online consultation between doctors and patients using a webcam. Medicalchain would make it possible for patients to grant their digital doctor access to their records, ultimately leading to more in-depth consultations.

Maintaining medical records on the Medicalchainblockchain would not only offer higher degrees of flexibility in treatment, but is also much less expensive than current methods.

3. Incentivizing Patient Responsibility with Dentacoin

Although it might not be your typical healthcare startup, Dentacoin showcases a unique consumer-facing application of blockchain and smart contracts.

For many people, going to the dentist is an experience forced by circumstance rather than preventative care, and procedures such as root canals can be very expensive and painful. $440 billion is spent on dental treatment globally every year, and according to the American Dental Association, 90% of these expenses can be avoided if patients visit a dentist at least three times a year for early preventative treatments and checkups, while also establishing healthier dental habits like flossing and better nutrition.

Dentacoin removes the need for big insurance companies acting as intermediaries via smart contracts that link patients directly with dentists.

Essentially, each smart contract encourages patients to take control of their preemptive dental care such as flossing, proper nutrition, and routine check-ups with dentists. Additionally, patients can earn rewards by providing accurate reviews for each visit to help increase the overall quality of the dental community. Since these reviews are stored on the blockchain, they’re immutable and can’t be manipulated.

Dentists are incentivized to ensure long-term dental success for each patient using the Dentacoin network and are rewarded in small monthly contributions of the Dentacoin token, which can later be sold for fiat currency on a variety of exchanges.

Since its launch on August 17th, 2017, there are over 4093 dentists using the Dentacoin platform.

Final Thoughts

Blockchain enables a fundamental increase in the technological capabilities of multiple sectors that focus on the well-being and longevity of the human population. The startups listed above are not only showcasing how this new technology can impact such a critical industry such as healthcare, but they’re also paving the way for countless future startups and applications.

** Original article from SingleCare.

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