Co-working spaces are gaining popularity in this world with growing start-ups and freelancers. And not just popularity, co-working spaces have also grabbed an irreplaceable status among the entrepreneurs, start-ups, freelancers, and SMEs because who wouldn’t love to have an energetic workplace to spend the maximum part of their day in. And the aroma of coffee is just the cherry on the top. No surprise that many people now prefer co-working spaces over the regular monotomous offices. Apart from the great facilities co-working spaces are light on the pocket as well where one pays according to the need of space.
With the increasing popularity, many co-working spaces have sprung up in tier I and some of the tier II cities.In order to survive in this competition, co-working spaces need to grab their space and audience in the market. One can leverage the power of digital marketing to market their co-working space and reach potential customers.
There are many ways to build and use the digital space to market co-working spaces. Here is the step by step guide on how to market your co-working space digitally.
Google My Business
First of all, in order to create a presence in digital space, you need to list your co-working space business on Google My Business. Along with the aesthetic pictures of your co-working space and the contact information for your potential customers it also provides you with an authentic badge in the suspicious internet world.
Secondly, you can also create your website where you put out the detailed information, photos as well as the pricing for the co-working space. Your website can provide personalized feeling to potential clients by providing them with customized plans as per need or a form where the user fills in his/her details to get a call for more information.
The next step would be to establish your reputation in this niche. Get the reviews on google from your existing customers. Reviews are a reality check & trust building factor for potential customers.
Social Media Accounts
Also maintain social media page for your co-working space on platforms like Facebook, Instagram, Pinterest, Twitter, and Linkedin depending on which platform your target audience is engaged on mostly. Keep the social platform account responsive to any customer queries, comments or issues and also try to get reviews on your social media platforms as well. Getting customer feedbacks and testimonials and sharing them on your social media platforms could be one way to build audience engagement as well as a reputation for your brand. Also, share the real-time images of your co-working space on your social media accounts so that your potential customers could grasp everything your co-working space has to offer. You can also ask your customers to share your social account posts among their peers. This will grow your reach as well as business more organically with minimum investment.
Try to rank your website or social accounts for the relevant keywords, the keywords your target customer might search on google or any other search engine. Maintain good quality and authentic content for your website as well as other accounts on digital space and try to get organic traffic to your website by performing good SEO practices.
SEM & Ad Campaigns
After all the things mentioned above now is the time to try for google ads or run ad campaigns on social media platforms like Facebook and Instagram. These Ads are really powerful as they appear in the results when people are actually searching for co-working spaces in some areas. Also, the ad campaigns on social media allow you to target the audience depending on the characteristics you think your potential customers might have such as entrepreneurs, freelancers, and small companies etc.
All these combined together will create a great digital marketing plan for marketing the co-working spaces to reach the right customers and grow your business.