wordpress

Wordpress

Lately, the buzz in the SEO world has been about the latest Google algorithm update that was rolled out in Aug 2018. While many websites lost their rankings in SERPs, many did climb up the ladder owing to this Google algorithm update.

Google, one of the largest aggregators of information, has always aimed to provide good quality and relevant content to the users. But the bad SEO practices like keyword stuffing, black-hat SEO, and hidden keywords lead to bad quality content popping up in top results on SERPs. And that’s when google came up with its first major algorithm update of Google Panda in 2011 and since then Google has been on the hunt to pull down the irrelevant and bad quality content spread over the web space. Google Panda was released to do this job. There have been many major minor updates in the google panda since the first release but it was in 2016 that Google Panda was incorporated into the Google search algorithm itself.

Let’s have look at the new SEO updates google search algorithm and how will it impact the websites in 2019.

The basic working of google panda is to assign a quality score to web pages which helps in ranking the pages on SERPs. And this quality score depends on many factors like content quality, backlinks to the page and content related to the keywords used for SEO and many more factors. The recent major core algorithmic update was mainly focused to bring down the sites with low quality score. And all this is backed up the Google’s new machine learning system of RankBrain that brings in artificial intelligence while checking the content and ranking pages.

Major points that will be checked by new google update are grammatical and spelling mistakes, keyword stuffing in meta tags or hidden text, thin content i.e copied or not related content to the keywords used, deceptive ads, excessive ads on a page, machine generated content, websites that act as content farms, wrong or broken links and non-optimised pages. And all these factors contribute to the low-quality score for the web page.

So here’s the piece of advice to improve the rankings amid the new Google algorithm update:

  • Keep a close check on the quality of the content. Avoid copied or irrelevant content. Be more authentic with the information presented on the web page. And avoid stuffing keywords because if the content is relevant Google will still rank you even if the exact keyword that is being ranked isn’t used in the content. All thanks to the RankBrain system that’s part of the Google search algorithm.
  • Have a close look at the user signals like the dwell time i.e amount of time user spends on your website. And also consider the click-through rates and bounce rates for your page. The number of shares for the webpage will give a pretty good idea of how your content would be ranked by Google.
  • Another factor that this new update looks into is the user experience. The design, speed, navigation, layouts, and a number of ads and how they are presented (if any) all together make up the good or bad user experience. Have honest feedback from someone about the look and feel of your webpage and make changes if needed.
  • The new Google update also takes into account the trust factor of the websites. For this have a proper privacy policy, contact information, terms and conditions on your web page. Keep the number of ads low and don’t have deceptive ads that deceive the user into clicking on links.
  • And lastly, avoid over optimization of web pages by stuffing keywords or links or having hidden text on the page.

Overall Google wants to provide its a user with best results that actually serve the very purpose of googling it. This core google algorithm update has derived web space towards a better quality of content and enhanced user experience. Better the content and UX, more a user will spend time on the web page and that’s what google panda wants to catch.

Have a close analysis for each of the mentioned factors and create a plan and be persistent and patient. It will take time before good results and rankings start pouring in for your web page.

What is Plagiarism ?

Plagiarism is an act of Fraud – i.e copying/stealing someone’s work/content or borrowing someone’s original ideas/thoughts . But “copying” and “borrowing” can be a serious offense.

Plagiarism is considered as dishonesty and a breach of ethics.Plagiarism is not only a crime but it can be termed as violation of law towards copyrighting. According to copyright law its a serious ethical offense of copying someone’s ideas, content, thoughts, or expressions. Though Plagiarism is not defined in books of laws or punishable by law, but it is punishable rather by institutions (including associations, educational institutions/colleges, and commercial entities, such as publishing companies all over the world).

What about images, videos, and music?

Using someone’s images/idea of image, videos or a single piece of music in your work or creativity, without getting proper permissions is also termed under plagiarism

CyberLaws - What is Plagiarism?

The following tasks  are very common in now a days. Despite their usage/popularity, they still termed under plagiarism.

  • Copying images from someone’s else website and publishing them in your website or papers
  • Using copyrighted music or taking small piece from someone else video for making your own videos/music.
  • Giving performance of someone’s copyrighted music (i.e., playing a cover).

Modern technology and the expansion of Internet have given everyone an access to lot of information.. Original and unique ideas/concepts have become rarer.Now a days everybody is reproducing other people’s ideas/concepts, and presenting them as their own. To keep a check on this, there are various tools available on internet to detect plagiarism.

Tools Available to detect plagiarism are  :

  1. Plagiarismchecker
  2. Duplichecker
  3. Copyleaks
  4. Paperrater
  5. Plagiarisma

If You are using wordpress website, then You can use following plugins to check plagiarism :

  1. Free Online Plagiarism Checker
  2. Plagiarism Checker By SST

The Law of Plagiarism:

There is no legal law made for plagiarism. But Colleges, Schools, Universities and professionals have the authority to punish anyone who has done plagiarism.

There are many ways they can punish the plagiarists like expulsion from college/university or revoke a degree, can cancel the admission but it all depends upon the Institute how they want this act to be handled.

Since WordPress has been updated, developers are still updating their themes and plugins to support WordPress. You might have to disable Gutenberg WordPress editor until you test everything on your website.

The Gutenberg WordPress editor is default editor in WordPress 5.0 and everybody is not familiar with the new editor but that doesn’t mean you cannot update your WordPress. You can update your WordPress can disable Gutenberg editor

Though solutions are not for long-term so you have to accept it. The WordPress team has declared that they will support classic editor only till December 31, 2021

Three ways you can disable Gutenberg editor :

Option A – Install the Classic Editor – WordPress Plugin
Option B – Install the Disable Gutenberg – WordPress Plugin
Option C – Disable Gutenberg Editor with Code [only if you are developer]

Option A – Install the Classic Editor – WordPress Plugin

The Old Classic WordPress editor plugin is not a new plugin, rather it simply restores the previous WordPress editor you were using. So by using this plugin you can disable the new Gutenberg WordPress editor and can start using an old classic editor.

How to disable Gutenberg WordPress editor - Classic Editor

You can download this plugin from the WordPress repository or simply search for “classic editor” within your website’s WordPress dashboard under “Plugins → Add New.” Then click on “Install Now” and activate the plugin and Enjoy !!

Option B – Install the Disable Gutenberg – WordPress Plugin

You can install Disable Gutenberg from WordPress repository or simply search for “classic editor” within your website’s WordPress dashboard under “Plugins → Add New.” , click on “Install Now” and activate the plugin and Enjoy !!

How to disable Gutenberg WordPress editor - Disable Gutenberg Plugin

This will disable the Gutenberg editor and will allow you to use old classic editor until you accept/learn to work on Gutenberg.

Option C – Disable Gutenberg WordPress editor with Code

If you know how to code (PHP) then you can add the following code in function.php file to disable the Gutenberg editor using code.

Just be carefull while adding code in function.php, firstly take backup of your whole website and then add the following code

add_filter(‘use_block_editor_for_post’, ‘__return_false’);

Visit Us On FacebookVisit Us On TwitterCheck Our FeedVisit Us On Linkedin