Social Media Marketing
Entrepreneur, Filmmaker, Video Marketer
I started working with a Youtube channel called Sarphira this January(2019). Sarphira was creating comedy sketches around our daily life, I felt the content was really good but the traffic they were driving even after uploading some 15 videos back to back consistently was low, like really low.
This is what I was looking at two weeks in January. I was looking at a channel which has good content, which is consistent and is breaking their bone creating every video but barely getting any traction. The only question I had was where f#@k is my traffic?
In my first two weeks I vigorously tested for traffic, for content, for thumbnail, for niche and for relevant tags by making them upload very different videos back to back. The two spikes you see above are those uploads, Then in the third week I had a rough idea of what was going on , what will actually work and get us good traffic. And we uploaded one more video, It blasted, did 100k in a day!
Something worked, but what? so, I went in more deep and ran three more tests, one got me average traffic, one got barely anything and the third did the first million in three weeks of it’s upload date. I am not kidding, I have attached the screen shot below, check it.
I will tell you exactly what I learned working with Sarphira and helping them grow from 20k views to 4m views for next six months. First thing I learned was:
1. Understand Your Traffic
Understand what your traffic is watching, understand the most important difference between Google and Youtube, With Google you’ll grow fast if your content is unique in your niche while for Youtube you grow if you create content on basis of where “Your” traffic is heading, I will elaborate on that using a video we created around “Holi”, Indian festival of colors. Honestly, it was prediction that we were going to get good traffic for the Holi video.
How did we know that? We checked, how? using Google Trends, how? I will show you.
I went on google trends, searched for Holi keyword and checked when does the keyword starts gaining traction and how much traffic does it gain. Holi was on 2nd March in 2018 and Holi keyword started gaining crazy traction from 25th Feb. 2018 to 3rd March 2018 on Youtube, 25th March was 1 week prior Holi in 2018.
So, to gain good traction all I had to do was place my video under Holi keyword atleast 10 days prior, as we used to upload video on every alternate thursday, we had to upload on 14th March 2019 as Holi was on 21st March this year. What was the result? Check it for yourself!
2. Stop Sharing With Your Friends
But Why? Just imagine if all your traffic is just your friends? Yes, that’s definitely a good thing, you have good friend, now think of it this way, are you actually getting any traffic from youtube organically? Probably yes or probably no, how can you know it for sure? Eliminate all unpredictable factors from the equation. Yes, stop sharing with any unpredictable traffic source (including your friends & family).
3. Always Keep Your Eye On Your Analytics
This is the biggest mistake I made since we started gaining good traction. I did not track analytics for one of our recent video and guess what? I lost on a huge traffic bump, what exactly do I mean by keep a keen eye on your analytics?
Look at the above analytics, I recorded this a week after we uploaded this video. I was not checking it on regular basis, only if I had checked it we would have leverage on that major traffic bump. The conversion was barely 5% when I checked, I figured out what was the problem and the video blasted like crazy. I changed a few tags and changed the thumbnail. Look at it now!
4. Change The Thumbnail If Your Video Is Not Getting Traffic
With the above video the problem was the thumbnail. The Content Manager in Sarphira uploaded the video with a thumbnail which was not clear enough and we lost the game.
When we made the thumbnail change the traffic blasted, it grew five times faster.
5. Don’t Go Overboard With Tags
I have seen many accounts (even Sarphira) using tags which are totally irrelevant to the content they have created. I can understand why you may want to use all of the 500 characters but don’t do that, keep it focused on your content, your channel and your genre.
I will show an example from one good Youtuber called Vanessa Lau who grew really fast in the influencer niche. I haven’t seen any account yet who has more focused tags on their videos than her. Even my tags aren’t that focused majority of times, check out how she uses tags below and try as close as you can to follow what she does.
Look at her tags, she is ranking on every one of them and all of her tags are way focused than the tags you will find on any average video. I believe that is the only reason why she has grown her channel from 30k to 86k in mere 5 months. (the plugin I used to see her tags is called VidIQ, its free)
6. Your Description Matters
You might or might not have noticed this, the description is one of the way Youtube filters you content for the keywords you are trying to rank for. I will show you an example:
If you see the words I have highlighted, all of them are highlighted by Youtube too. Why? Because youtube has used the words in the description and matched it with my search query and then delivered them to me in search result. Use this tip to your advantage but again don’t go overboard with keyword stuffing, keep it subtle but don’t forget to include your keywords in the description.
7. Consistency Don’t Matter
Yes, It doesn’t. It might be hard for you to believe me on this one because majority of the big name on internet go hard on being consistent and uploading on a specified time and repeating it. But consistency drives traffic is the biggest myth for youtube, consistency don’t matter, I have uploaded in morning, at night, in afternoon and even in midnight at times. The traction I got for each video was totally irrespective of time. There was once when we didn’t upload for two weeks still the next video we uploaded got us around 8k subs. So, don’t break your bone and make a hole in your pocket in being consistent, trust me on this one consistency don’t matter. Create good content around where there is more traffic you ll grow leaps and bounds.
I hope this pushes you guys to either start a start Youtube Channel or helps you to scale on Youtube Faster. Let me know if this helps you, cheers!
Entrepreneur, Filmmaker, Video Marketer
Instagram : https://www.instagram.com/naam_production/
Linked In : https://www.linkedin.com/in/nikhjadhav/
Contact : 9833800854
Mail : firstname.lastname@example.org
Website : https://www.naamproduction.com
LIST OF COMMON CYBER SECURITY THREATS WHICH EVERYONE SHOULD BE AWARE OF
In this era where every organisation like healthcare, financial, logistics and transportation, Construction ,government services ,real estate ,retail etc. are moving towards digitization and digitalization, also becoming prone to cyber threats.
While everyone is talking about new regulations and compliances like Data Privacy, Information Security, GDPR etc., organisations are still unable protect their network and data from cyber criminals. Personnel Data theft news is making headlines every other day.
What the Cyber Security threat is?
In a layman term it is a malicious act which can damage data, steal data or disrupt digital life and ultimately impact organisation’s business objectives. These threats Masters of disguise and manipulation, and contently evolve new ways to accomplish their task of stealing, harming and annoying organisations. Organisations shall adequately arm themselves with resources and information to safeguard against complex and growing computer security threats and stay safe online.
These are common cyber security threats
What a virus is? A computer virus is a malicious piece of program that may disturb the normal functioning .Virus are often sent as an attachment with email ,with an intention to infect your computer system as well as all other computers in your network. Sometimes virus are hosted on websites, whosoever visits malicious website gets infected.
Examples of Computer Virus are: Browser Hijacker, File Infector Virus, Boot Sector Virus, Web Scripting Virus, Polymorphic Virus etc
What virus can do? A computer virus can attach itself to email attachment, pdfs, doc files, USB, pen drives and hard drives .Any file which contains a virus is called infected file. If the infected file get copied to computer, virus also get copied
- A virus can damage software and data on a computer
- A virus can slow down the system processes
- A virus can destroy all data by formatting the hard drive
- A virus can steal critical information like password from your system
- It can display unwanted advertisements
- It can disable security setting and close your firewall
- It can hijack your web browser and slow down the speed and can steal critical data
What a malware is:
A malware is a malicious program or software that infects your computer, such as computer viruses, worms, Trojan horses, spyware, and adware.
What malware can do:
- A malware can intimidate you by a pop-up message that tells you your computer has a security problem or other false information.
- A malware can reformat the hard drive of your computer causing you to lose all your information.
- A malware can alter or delete critical files.
- A malware can steal sensitive information like username and passwords.
- A malware can send fake emails on your behalf.
- A malware can take control of your computer and all the software running on it
What a trojan is?
A Trojan is malicious program that is disguised as, or embedded within, legitimate software. It is an executable file wrapped with some genuine program and software that will install itself and run automatically once it’s downloaded.
Example:Trojan- Banker, Trojan-GameThief , Trojan-Dropper, Trojan Ransom, Trojan-SMS, Trojan- Spy etc
What trojan can do?
- A Trojan can delete your files.
- A Trojan is used to create your computer a zombie or a bot.
- A Trojan can watch you through your web cam.
- A Trojan log your keystrokes (such as a credit card number you entered in an online purchase).
- A Trojan record personal information like usernames, passwords
What is a Ransomware ?
Ransomware is a type of malicious software that block the access to your computer system or your files, usually by encrypting it and displays a message that demands payment in order for the restriction to be removed. In many cases it comes with deadlines, if the victim doesn’t pay the ransom, the data is gone forever.
The two most common mode of spreading ransom ware are phishing emails that contain malicious attachments and website pop-up advertisements
Examples of ransom ware are: WannaCry, Crypto Locker, NonPetya, Bad Rabbitetc.
What Ransom ware can do?
There are two common types of ransomware:
- Locker Ransom ware: displays an image that prevents you from accessing your computer
- Encryption/Crypto Ransom ware: encrypts files on your system’s hard drive and sometimes on shared network drives, USB drives, external hard drives, and even some cloud storage drives, preventing you from opening them
Ransom ware encrypts the computer or data files and display a ransom/payment notification for regaining access. Once the ransom is paid, victim will receive the decryption key and may attempt to decrypt the files. Sometimes the victims never receives the keys.
What are botnets? Botnets -Botnet is a network of infected computers often known as zombies used for malicious purposes .This Botnet is combination of Robot and Network. So here the network of computer robots is used to perform cyber crime controlled by Cyber criminal known as bot masters.
Botnet is controlled by the originator and the infected computer might unaware of its being a zombie.
Example:IRC (Internet Relay Chat) botnet, P2P (Peer-to-Peer) botnet, HTTP (Hyper Text Transfer Protocol) botnet and the hybrid botnet
What Botnets can do?
- Botnet can be used to spread malicious emails.
- Botnet is used to spread malware.
- Botnet is used to perform Denial of Services attach
What is DDOS?
This is an attack a network of zombie computers us used to sabotage specific website or server. These zombie computer are being controlled for performing specific task such as making the website and server unavailable .In DDOS the attacker use the vulnerability existing in user computer
What DOS/DDOS can do?
The purpose of DOS/ DDOS attack is to make essential services unavailable, which can sometimes leads to server crash.
- Loss of data
- Loss of revenue
- Impact on business reputation
- Disappointment to users, they may never return.
- Compensation of damage occurred by DDOS.
What is Phishing?
Phishing is a social engineering attack used by cyber criminals used for gathering personal information of including login credentials and credit card details using deceptive emails or website.
Attackers create fake emails, text messages and websites which look like they’re from authentic companies. This is also known as “spoofing”
What Phishing can do?
By phishing hackers/cyber criminals trick you into giving them information by asking you to update, validate or confirm your account. It is often presented in a manner than seems official and intimidating, to encourage you to take action.
Phishing provides hackers/cyber criminals with your username and passwords so that they can access your accounts (your online bank account, shopping accounts, etc.) and steal your credit card numbers
What is Hacking? Hacking: Hacking is an attempt of unauthorised access to users computer by exploiting the existing vulnerabilities for performing fraudulent activities like personal data stealing , invasion in privacy, financial fraud etc.
What Hacking can do?
Hackers find out weakness in your system and exploit it for different purpose
- Denial of service Attack
- Electronic Fund Transfer
- ATM Fraud
- Identity Theft
- Stealing intellectual information
Ways to prevent Cyber Security Threats
- Educate employees and individuals about cyber security and its countermeasure
- Use inbound and outbound firewalls on your network. Change the default passwords and customise it according to your business needs.
- Take backup of important business information and data on regular basis, in order to maintain business continuity after crisis.
- Install and regularly patch antivirus and antispyware on every server and computers on your network
- Have a controlled logical and physical access to all your computer and network components.
- Always use licenced software and update the patches for Operating Systems and Applications
- Impose a password policy, use a strong password and change them regularly. Remember, weak passwords are prone to hacking
- If you are using Wi Fi at work, use WPA2 and above security. You can hide the SSID and don’t forget to use strong password.
- Don’t give Admin privileges to every employees. Network and Computers shall be run on Principle of least Privilege.
- Segregate your data according to criticality and appropriate security shall be provided by using DLP, Endpoint protection etc.
- Never click on suspicious mails and, never ever download from P2P and file sharing system
- Regularly scan your application and network for vulnerabilities, also perform penetration testing at least once in every year.
- Regularly monitor your network for suspicious activities
Using common sense is the best protection .One shall never download free videos, files or songs from suspicious websites, never click on suspicious links .Never ever share your personal data online. Be aware of what is happening around.Cyber threats are effective if and only if you have weaknesses in your system. More vulnerabilities will expose the system to threats and hence more risky, however less loopholes means less risk.
Remember Precaution is better than Cure.
What is Plagiarism ?
Plagiarism is an act of Fraud – i.e copying/stealing someone’s work/content or borrowing someone’s original ideas/thoughts . But “copying” and “borrowing” can be a serious offense.
Plagiarism is considered as dishonesty and a breach of ethics.Plagiarism is not only a crime but it can be termed as violation of law towards copyrighting. According to copyright law its a serious ethical offense of copying someone’s ideas, content, thoughts, or expressions. Though Plagiarism is not defined in books of laws or punishable by law, but it is punishable rather by institutions (including associations, educational institutions/colleges, and commercial entities, such as publishing companies all over the world).
What about images, videos, and music?
Using someone’s images/idea of image, videos or a single piece of music in your work or creativity, without getting proper permissions is also termed under plagiarism
The following tasks are very common in now a days. Despite their usage/popularity, they still termed under plagiarism.
- Copying images from someone’s else website and publishing them in your website or papers
- Using copyrighted music or taking small piece from someone else video for making your own videos/music.
- Giving performance of someone’s copyrighted music (i.e., playing a cover).
Modern technology and the expansion of Internet have given everyone an access to lot of information.. Original and unique ideas/concepts have become rarer.Now a days everybody is reproducing other people’s ideas/concepts, and presenting them as their own. To keep a check on this, there are various tools available on internet to detect plagiarism.
Tools Available to detect plagiarism are :
If You are using wordpress website, then You can use following plugins to check plagiarism :
The Law of Plagiarism:
There is no legal law made for plagiarism. But Colleges, Schools, Universities and professionals have the authority to punish anyone who has done plagiarism.
There are many ways they can punish the plagiarists like expulsion from college/university or revoke a degree, can cancel the admission but it all depends upon the Institute how they want this act to be handled.
Digital Marketing is now evolving rapidly every day. Digital Marketing has settled well in almost all major industries, has become a major source of marketing product and services online. Digital Marketing has overcome the power of traditional marketing techniques and now its been used in almost every industry like Food, travel, healthcare, IT.
How Digital Marketing is Affecting Healthcare Industry:
- Search Engine Marketing: Those businesses who use search engine marketing along with social media marketing get more business then there competitors. Digital Marketing helps businesses to rank on the first page of Google and other search engines which leads in getting better visitors. Better google ranking means better visibility to potential customers.
- Social Media Marketing: Social media marketing is yet another main strength of digital marketing which has gained exposure. Social media marketing helps in keeping regular updates of your business to reach customers and give them new offers and services.
- Email Marketing: By Email Marketing, we mean dropping an email to the people by providing them with some offer or making awareness about some disease or by providing hospital details.
How Digital Marketing used in the Healthcare Industry:
In the future of the healthcare industry, there are many recent additions with a mix of products and services to help doctor, physician or pharma company.
Local SEO –– local SEO has replaced our Yellow Pages. This search-based methodology of finding local businesses is especially important for doctors and physicians to locate the clinic/hospital. People can easily find the location/contact details and address of clinic and hospital easily through search engines.
Online Payment Acceptance: Through online payment, doctors can accept payment from anywhere in the world. They just to provide the account no. and within a few minutes, they can get the fees from the patients.
Online Selling of medicine: It has been so easy to sell medicines online just by seeing the prescription of the patients. Doctors can courier the medicine and take advance payment as well for the same
360-Degree Photos and Video Tours –– Just Imagine being able to experience a 360-degree tour of your office along with photos and videos to any of the patient/Guardian. Hospitals/clinics owners can generate a 360-degree view of their clinic/hospitals by using apps like Street View or Google Camera and then can share with patients.
Live Stream Videos –– Doctors and now communicate with their patients while sitting away from them by using live video stream and in fact can share their live videos on social media platforms.
Nowadays social media has become one of the most important elements of digital marketing. Social Media Marketing provides magnificent benefits that help businesses to reach millions of online customers worldwide. If You are not using social media marketing then you are missing a very important marketing opportunity as it makes it very easy to reach your customers and spread your business all over the world
Reasons you should do Social Media Marketing
Improved brand awareness among people
If you are searching for stress-free ad profitable marketing platform to spread your business worldwide then social media marketing is the best solution for your problem To get started, create your social media accounts handles for your business to apply social media strategies to increase your business/brand recognition. You can create a page on facebook, twitter, linkedIn, Instagram, g+ etc to increase your brand visibility.
Social media marketing is the most cost-effective way to advertise your brand nowadays. Facebook, Twitter, LinkedIn, Instagram etc offer free account opening option for everyone. But if you are thinking of going for paid marketing then start with spending less amount so that you can visualize how it is working. Just by spending little money you can increase conversion rates of your business
Engage with your customers
Social media marketing helps you to interact and engage with online customers, the more you communicate with the audience the more your brand name will be spread. To Spread your brand you should follow a two-way communication medium so that you can know your customers well. As communication is a great way of taking the attention of the audiences so that your brand can reach more customers online.
It Improves brand loyalty
When you have social media online presence, you make it very easy for your customer to find you and connect with you through different social media platforms and also it helps in gaining customer’s loyalty and retention. Social media not only promote brands but also helps in gaining loyal customers for your brand
Healthy customer satisfaction
With the help of different social media platforms, you can create a good image of your company/brand. Customers really appreciate, when they receive a reply on their comment that they have given on your post. That helps to gain the confidence of your customers and helps in retaining customers for the longer period of time
If you are looking for increasing your website traffic then you social media platforms really helps in increasing website traffic. By posting/sharing your content on social media platforms, you are giving the audience a reason to click through your website. So if you want to increase website traffic you should share that content in which everybody is interested
Enhances SEO rankings
Social media presence has become an important factor in calculating the ranking of the website. Social media marketing is equally important as compared to SEO. so, if you are just posting blogs on the website and not sharing on social media platform then you might be failing in getting traffic on the website.