Interview

NikhIl Jadhav

Entrepreneur, Filmmaker, Video Marketer

I started working with a Youtube channel called Sarphira this January(2019). Sarphira was creating comedy sketches around our daily life, I felt the content was really good but the traffic they were driving even after uploading some 15 videos back to back consistently was low, like really low.

 

This is what I was looking at two weeks in January. I was looking at a channel which has good content, which is consistent and is breaking their bone creating every video but barely getting any traction. The only question I had was where f#@k is my traffic?

In my first two weeks I vigorously tested for traffic, for content, for thumbnail, for niche and for relevant tags by making them upload very different videos back to back. The two spikes you see above are those uploads, Then in the third week I had a rough idea of what was going on , what will actually work and get us good traffic. And we uploaded one more video, It blasted, did 100k in a day!

 

 

Something worked, but what? so, I went in more deep and ran three more tests, one got me average traffic, one got barely anything and the third did the first million in three weeks of it’s upload date. I am not kidding, I have attached the screen shot below, check it.

I will tell you exactly what I learned working with Sarphira and helping them grow from 20k views to 4m views for next six months. First thing I learned was:

1. Understand Your Traffic

Understand what your traffic is watching, understand the most important difference between Google and Youtube, With Google you’ll grow fast if your content is unique in your niche while for Youtube you grow if you create content on basis of where “Your” traffic is heading, I will elaborate on that using a video we created around “Holi”, Indian festival of colors. Honestly, it was prediction that we were going to get good traffic for the Holi video.

How did we know that? We checked, how? using Google Trends, how? I will show you.

 

I went on google trends, searched for Holi keyword and checked when does the keyword starts gaining traction and how much traffic does it gain. Holi was on 2nd March in 2018 and Holi keyword started gaining crazy traction from 25th Feb. 2018 to 3rd March 2018 on Youtube, 25th March was 1 week prior Holi in 2018.

So, to gain good traction all I had to do was place my video under Holi keyword atleast 10 days prior, as we used to upload video on every alternate thursday, we had to upload on 14th March 2019 as Holi was on 21st March this year. What was the result? Check it for yourself!

 

2. Stop Sharing With Your Friends

But Why? Just imagine if all your traffic is just your friends? Yes, that’s definitely a good thing, you have good friend, now think of it this way, are you actually getting any traffic from youtube organically? Probably yes or probably no, how can you know it for sure? Eliminate all unpredictable factors from the equation. Yes, stop sharing with any unpredictable traffic source (including your friends & family).

3. Always Keep Your Eye On Your Analytics

This is the biggest mistake I made since we started gaining good traction. I did not track analytics for one of our recent video and guess what? I lost on a huge traffic bump, what exactly do I mean by keep a keen eye on your analytics?

 

Look at the above analytics, I recorded this a week after we uploaded this video. I was not checking it on regular basis, only if I had checked it we would have leverage on that major traffic bump. The conversion was barely 5% when I checked, I figured out what was the problem and the video blasted like crazy. I changed a few tags and changed the thumbnail. Look at it now!

 

4. Change The Thumbnail If Your Video Is Not Getting Traffic

With the above video the problem was the thumbnail. The Content Manager in Sarphira uploaded the video with a thumbnail which was not clear enough and we lost the game.

When we made the thumbnail change the traffic blasted, it grew five times faster.

5. Don’t Go Overboard With Tags

I have seen many accounts (even Sarphira) using tags which are totally irrelevant to the content they have created. I can understand why you may want to use all of the 500 characters but don’t do that, keep it focused on your content, your channel and your genre.

I will show an example from one good Youtuber called Vanessa Lau who grew really fast in the influencer niche. I haven’t seen any account yet who has more focused tags on their videos than her. Even my tags aren’t that focused majority of times, check out how she uses tags below and try as close as you can to follow what she does.

Look at her tags, she is ranking on every one of them and all of her tags are way focused than the tags you will find on any average video. I believe that is the only reason why she has grown her channel from 30k to 86k in mere 5 months. (the plugin I used to see her tags is called VidIQ, its free)

6. Your Description Matters

You might or might not have noticed this, the description is one of the way Youtube filters you content for the keywords you are trying to rank for. I will show you an example:

If you see the words I have highlighted, all of them are highlighted by Youtube too. Why? Because youtube has used the words in the description and matched it with my search query and then delivered them to me in search result. Use this tip to your advantage but again don’t go overboard with keyword stuffing, keep it subtle but don’t forget to include your keywords in the description.

7. Consistency Don’t Matter

Yes, It doesn’t. It might be hard for you to believe me on this one because majority of the big name on internet go hard on being consistent and uploading on a specified time and repeating it. But consistency drives traffic is the biggest myth for youtube, consistency don’t matter, I have uploaded in morning, at night, in afternoon and even in midnight at times. The traction I got for each video was totally irrespective of time. There was once when we didn’t upload for two weeks still the next video we uploaded got us around 8k subs. So, don’t break your bone and make a hole in your pocket in being consistent, trust me on this one consistency don’t matter. Create good content around where there is more traffic you ll grow leaps and bounds.

I hope this pushes you guys to either start a start Youtube Channel or helps you to scale on Youtube Faster. Let me know if this helps you, cheers!

Published by

NikhIl Jadhav

Entrepreneur, Filmmaker, Video Marketer

Instagram               : https://www.instagram.com/naam_production/

Linked In                 : https://www.linkedin.com/in/nikhjadhav/

Contact                   : 9833800854

Mail                         :  team@naamproduction.com

Facebook                : https://www.facebook.com/naamvideoproduction/

Website                   : https://www.naamproduction.com

Introduction

Name: Rajat Shail Kumar
(Based in New Delhi, Founding Partner at PCube/Mowize )

I am a chartered accountant by qualification and worked in various multinational and large domestic companies for 16 years In India before starting my own venture in 2016, namely Ernst & Young, KPMG, multibillion groups like Vatika and GEMS Education. I have held the CXO/CEO position over last 5 years of my professional career. I am a firm believer that innovation and entrepreneurship are important growth drivers. With over 16 years of experience in fuelling business growth across large organizations as a result-oriented and decisive leader, I’m passionate about conceptualizing and nurturing promising business ideas into successful ventures.

With this thought, I had founded PCube that is based on three pillars of ‘Protection, Prosperity, and Peace of Mind’ for its customers/stakeholders. I partnered with like-minded professional colleagues and conceptualized & incubated the Idea of providing ‘Digital Personal Finance Management’ services to lower to mid-income earning individuals to ensure they realize the best returns from their savings to fulfill their future dreams/financial commitment. We designed a tool called ‘Mowize’ A virtual Financial Assistant for each individual. The system has the vision to make sure that an Individual manages a full financial universe for him and his family over this platform. This includes planning their financials, Getting unbiased advice on investment & tax matters from experts, invest/renew through the platform, manage their portfolio with very structured E-Locker facility and Collaborate with family in a secure environment on the need to know basis. All this on a click of a button on a single platform

Mowize Company

We had also incubated an Investment Banking arm of PCube, focused on K12 Education, Real Estate and Corporate Finance transactions. With our experience and a strong background as CEO/CFO of large Real Estate and Education business houses, we bring in a huge amount of value for our clients at the preliminary stage itself with right strategy, network and approach to implement the mandated transaction in a highly professional manner

Apart from this I’ve also seed funded and mentored a Business management and Accounting App – Book Keeper focussing on small business with the turnover of less than 1 Million USD, which is a profitable venture successfully running in 19 countries.

As a leader and enabler, I collaborate with key stakeholders and inspire teams to realize the long-term goals and vision of any organization.

How did you come up with the idea of developing Mowize?

In the year 2014, while interacting with a colleague, I heard news about “A finance professional died of a heart attack. He was at a very high post in a software company and he died at the age of 42.”
When such situations occur, The family & spouse of these bread-winners needs financial protection And a lot of times we have a scenario where the dependants are completely oblivious to what the person has invested for them.
That’s when the concept of Mowize comes into the picture – A Digital Collaboration Tool is the ideal solution to this problem, where one can organize and share respective personal financial, investment & insurance details with their family members so that they have real-time access of that information in the event of an unexpected demise.
That’s how we developed a cloud-based Fin-tech platform called ‘Mowize’ (Money wise) for personal finance management available on Web, IOS and Android platform that helps individuals in:

A. Organizing all financial documents by digitizing it and linking it to the financial instrument categorized into Insurance, Investments, Accounts and liabilities with various sub-categories (we are using AWS as a cloud platform)
B. Allows real-time tracking of how investments are performing
C. Allows creation of Eco-system and sharing of these instruments with family members, wealth managers, nominees etc. over the platform with a view or editable rights
D. It facilitates informed and timely decisions with alerts and notification on various financial instruments and we keep independent experts/advisers on Insurance, Mutual funds, Real Estate, and loans who will respond to user queries related to these instruments

Thus Mowize is a multi-channel platform, where we understand every individual’s unique financial space to provide intelligent advice towards financial prosperity. Our algorithms help us with predictive analysis of the financial assets of our clients in different market trends. With regular guidance and suggestions, we provide and create a better and prosperous tomorrow for our clients.
Mowize provides a single platform to organize all investments of an individual with a variety of financial tools and to help them share their important life documents in a secure environment with the people they trust (immediate family members), and provide our clients with real-time tracking on how their assets are performing & evaluate their financial health.
Mowize is a personal finance management tool that assists an individual in realizing their financial goals. It helps them organize their assets and liabilities, track and share their financial information, and make informed financial decisions.

What is the type of users for this App?

Primarily, we have two types of Users.

Domestic Users: These users are in India within the age group of 25 to 60.
Majority of them are married men with or without children or single working women with a family income of 10 Lacs and more.

NRI Users: These users are from countries like the Middle East and some NRIs who are earning and investing in India.

Mowize has the following features which is highly beneficial to individuals all over the world:
Be Organized – a Single platform for accessing all your financial information, with effective financial tools like dashboards and reports.
Real-Time Tracking – Stay informed on how your assets are performing and how they can perform better.
Sharing – With secure cloud storage, share the data with your ecosystem and keep track of the finances.
Smart Directions – Get unbiased financial advice for evaluating financial products that help in wiser decisions to attain financial goals.
Manage Portfolio – With our technology user could easily manage a portfolio of various family members on a click.

What Technological Measures & best practices you follow for Mobile App Security?

With V2 of Mowize comes many stability & performance improvements
– Asset Expiry Alerts
– Reliable rent invoicing
– Consolidated Wealth Reports
– Stability Improvements
– Improvised PDF’s
– Lower data usage
– Reduced app size
– Network improvements
– More security
– More Reliability overall

What are your future plans?

We intend to reach out to masses through this platform in medium to long-term and facilitate long-term objective based investments and protection plans.

An interview with Pallavi Katoch

Corporate Trainer | Executive & Life Coach | Master Practitioner NLP | Research Scholar | Educator

Company: Per4m – a Training and Counseling Company which undertakes Training, Coaching and Counseling of Corporate Professionals and students of Institutions and also the Faculty of Universities and Colleges.

 

Pallavi Katoch is a Master Trainer with 23 years of experience behind her. Being an enthusiast in the field of training – delivery and content development, she has influenced many across industries in India and overseas. She is a certified Master Trainer by Cambridge University, Certified Coach and is also an NLP Master Practitioner by AnchorNLP, India. Based on the Adult Learning Principles, she follows the scientific approach to training and is a Certified Professional Coach and NLP Master Practitioner and has been certified to Train-The-Trainer and Train Adults by Cambridge University. With a strong knowledge base and excellent communication skills, Pallavi has been successfully meeting the objectives of the sessions she has been conducting, thereby being an effective facilitator, coach, personal trainer and instructor.

 

Some excerpts from the interview:

Rajneesh: Pallavi, you attended an International Conference recently. Can you tell us more about the event?

Pallavi: ABRM (Academy of Business & Retail Management) conducted the 7th International Conference on Restructuring of the Global Economy (ROGE) at The University of Oxford, UK, on 3rd & 4th July 2017. I was one among the invitees from the Asia Pacific region. It was an honor to have been chosen on the basis of my research paper which was accepted and appreciated by the University of Oxford, UK. I was called to present my paper which was an integral part of the conference proceeding. The schedule of the conference was

Day 1: The Conference was opened by Mr. P.R. Datta, Executive Chairman, ABRM. Presentations were given by key note speakers who are renowned and accomplished professors from the University of Pennsylvania, University of Kent in USA, University of Halifax in Canada, University of Oxford, etc. There was also a preview of Presentations by the delegates.

Day 2: Presentation by me for 30 Minutes followed by QA sessions of 10 Minutes

 

Rajneesh: In what way did this event help you?

Pallavi: Attending this conference had the following benefits:

  • Learn and acquire cutting edge international knowledge in various disciplines of management from internationally reputed experts.
  • Recognition of my work on an international platform as a participant or paper/poster presenter.
  • All accepted abstract/full papers were published in the conference proceedings both print and online version titled “The Business and Management Review”. (Print )ISSN-2047-2854  and (Online) ISSN 2051-8498
  • Potential identification of my future collaborative partners among international, vibrant and scholarly audience.

 

Rajneesh: Who will be beneficiaries for this program?

Pallavi: Since I mainly train Professionals and students, the knowledge I gained during this International Conference would benefit

  1. Any Professional who is looking at redefining his/her self-image & build better professional relationships with others.
  2. Students who are in the initial stage of their career & will be able to develop & build their personality to make wise decisions in choosing their career.

 

Rajneesh: What changes have you noticed since returning to India after the conference?

Pallavi: I have been getting a lot of emails and phone calls from entrepreneurs and academic professionals and universities, asking me to conduct training in the field of management so that many can benefit from it.

 

Rajneesh: What are the benefits of exposure to this kind of International event for corporate and students from our Country?

Pallavi: This kind of presentation & further training will help and benefit our people to be more self-dependent. It will also help individuals to take responsibility of their own actions, so that they are more confident & balanced on making critical decisions in their life. This change is required to progress and be empowered.

 

Rajneesh: What areas of training do you focus on at your training sessions?

Pallavi: I emphasize on

  • Lead To Impact – Leadership for top management and senior management.
  • The Perfect Presentation – Present To Impact and Influence
  • The Strategic Leader – Strategies to expand and diversify business
  • Adapt To Change – Change Management.
  • Stepping Up To Management – Gearing to manage.
  • Advanced Communication – To Persuade and Influence.
  • Decision Making and Problem Solving – PDSA Module.

 

http://www.per4mtrainings.com/

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