Role of Digital Marketing in Healthcare Industry

Digital Marketing is now evolving rapidly every day. Digital Marketing has settled well in almost all major industries, has become a major source of marketing product and services online. Digital Marketing has overcome the power of traditional marketing techniques and now its been used in almost every industry like Food, travel, healthcare, IT.

How Digital Marketing is Affecting Healthcare Industry:

1. Search Engine Marketing: Those businesses who use search engine marketing along with social media marketing get more business then there competitors. Digital Marketing helps businesses to rank on the first page of Google and other search engines which leads in getting better visitors. Better google ranking means better visibility to potential customers.
2. Social Media Marketing: Social media marketing is yet another main strength of digital marketing which has gained exposure. Social media marketing helps in keeping regular updates of your business to reach customers and give them new offers and services.
3. Email Marketing: By Email Marketing, we mean dropping an email to the people by providing them with some offer or making awareness about some disease or by providing hospital details.

How Digital Marketing used in the Healthcare Industry:

In the future of the healthcare industry, there are many recent additions with a mix of products and services to help doctor, physician or pharma company.

Local SEO –– local SEO has replaced our Yellow Pages. This search-based methodology of finding local businesses is especially important for doctors and physicians to locate the clinic/hospital.  People can easily find the location/contact details and address of clinic and hospital easily through search engines.

Online Payment Acceptance: Through online payment, doctors can accept payment from anywhere in the world. They just to provide the account no. and within a few minutes, they can get the fees from the patients.

Online Selling of medicine: It has been so easy to sell medicines online just by seeing the prescription of the patients. Doctors can courier the medicine and take advance payment as well for the same

360-Degree Photos and Video Tours –– Just Imagine being able to experience a 360-degree tour of your office along with photos and videos to any of the patient/Guardian.  Hospitals/clinics owners can generate a 360-degree view of their clinic/hospitals by using apps like Street View or Google Camera and then can share with patients.

Live Stream Videos –– Doctors and now communicate with their patients while sitting away from them by using live video stream and in fact can share their live videos on social media platforms.